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10 Things to Keep in Mind Before Rebranding Your Business

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Rebranding is a word that sounds very exciting to hear, is it true? Change can create a sense of excitement for most of us, especially if we are passionate about developing our business and looking for the next big improvement. If you put some serious thought into rebranding and will ensure that if you choose to pursue your current brand and business, you are more likely to do it successfully. Therefore, you have decided that you need to rebuild your company. 

A rebrand is not a small task, even if at first it seems to be a very easy task. Or is it more than just a logo update or a second look at your website messaging? Your brand is an important part of your company. So before you go for a total rebrand, keep these things in mind. Rebranding your business is usually related to changing the brand image of a company or an organization. The purpose of resuming business can vary from organization to organization and may take different forms depending on the intended purpose to achieve. But before you jump ahead of yourself in a task like rebranding, it is very important to consider some important factors related to it before rebooting your business.

1. Start with Your Original Message or Strategy

Rebranding starts with a brand strategy. strategy is the base upon which everything is built. It is hard to decide on things like who you are as a company, what is, or what your mission and vision are without a strategy. Visual identity like logo, design, color, and brand messaging are just tools to help you execute your brand strategy. Before deciding on a stock image and home page copy, make sure that you have the most important basis for your business and the order of priority should be:

Strategy includes:

Core identity (purpose, vision, mission, and values)

Internal audit (what works, what doesn’t)

Competitive analysis & market research

Objective (who you’re trying to reach)

2. Think Carefully on Your Logo

When you talk about your branding, you are already well aware of its importance. At the same time, we are willing to bet that you can imagine at least a handful of eminent people without a second thought. The most successful people are said to make a good impression among their planner from a memorable scene towards that brand, keeping both the image and the brand in the minds of consumers. Be sure to work with a reputable graphic designer to ensure a successful solution to this important step. The most important of any brand is its logo. For example; Just like you think of the logo of some reputed brands like Nike, Apple, Microsoft, and McDonald’s, immediately you can identify the brand with just the logo.

3. Prioritize Both Your Current and Future Customers

If you want your brand to create a story that allows both your existing and potential customers to connect your brand story with them, then for that you first need to understand your audience. The needs and expectations of your current customers can be quite different from those of new ones, and if your goal is to rebrand, then you should make decisions based on both customers during that time. With an honest approach, your current customers may maintain their base and expand their reach to an expanded target demographic. If you already have a customer, balance your desire to re-establish your brand with the value of a customer connection, and with that, you can build a new brand identity that gets you on board approval.

4. Manage Your Customer Perceptions

Do you know how important customers believe your brand is for the success of your business? Knowing what has worked for your current brand is an important starting point for your rebranding project, referring to the previous point of brand equity and value. It is an important point that any form of rebranding will be effective only when your target consumer base reacts positively to it. As an experienced marketer less focused on what you want to say; Try to think about what your consumer wants from you and your brand. Consider what they are most likely to do and let it be the main driving force behind your rebranding campaign.

5. Make Sure You Know Your Mission Statement

Your mission statement is the basic idea on which your organization was built, but that does not mean that it has not changed over time. Regardless of whether your business has been around for five or fifty years, a consistent tactile basis with your mission statement is important. If you find it difficult to describe your mission, the chances are good that your customers will struggle to do the same – and is something you do not want. Never turn to color schemes, fonts, or website designs before the conversation, reinforcing a mission statement that fits your organizational vision for the present and the future.

6. Keep the Entire Scope of Your Marketing Material in Mind

First, consider how far you want to take your efforts before you start rebranding. Will you copy all the company materials with a new logo, color scheme, font, and other visual elements? Often about the forgotten places where your existing logo is printed, such as company shirts, vehicles, and even your physical signage? Once you have a plan and a budget, your approach will be more organized and informed.

7. Check Your Competitors

This is especially important if you are operating within a saturated market, and want to stand out most differently. Start by tying your rivals’ logo together; Often you find that some industries follow similar brand styles. Don’t be afraid to break the mold and break away, to make your organization stand out and show what “has been done” and to show what you are most different about. For this, you have to separate yourself. Collecting these competing logos can help the design team show what you want and where your brand fits into the overall landscape. When you are internally unveiling your new branding and buying from senior teams and board members, especially when you have chosen a particularly daring final design. 

8. Think About Your Time

Do you know how long it will take you to go through a complete rebrand? Will everyone has new business cards that are printed now, or will they wait until they exit? When do you want to launch your website? Clarifying these things for yourself and the firm you are working with will make your job a lot easier.

9. Review Everything that will be Rebranded

Before any brand can be summarized to its team, you need to know how many forms of the logo will be required and where they will be used. From brochures, business cards/visiting cards, invoices to email signatures, and even your company’s vehicle, you may need many forms and sizes to fit your needs.

10. Be Bold

There are lots of logos and brands in the market which are expected and it is easy to get lost in what is traditional. The most important objective for branding is to make your company recognizable and memorable, so you must be bold and exciting with your branding.

Frequently Asked Questions (FAQ’s):

# What is rebranding?

Rebranding is used by companies to develop or completely change the visual identity of the business. Smaller changes such as modernizing the logo or colors and more substantial changes such as altering the business direction would be considered in rebranding.

# Is the rebranding too expensive?

It is a misconception about rebranding. A generic brand can limit your business and may end up costing you more than the cost of rebranding in the long run. Rebranding is a long-term investment for your company’s future. Do not go with the misconceptions and consider the points mentioned above to get the calculation of rebranding for your business on your own.

# Rebranding is too time-consuming, is it true?

No, Currently multiple organizations are working to help you with the whole rebranding process and that usually takes around 1-3 weeks to complete. Once you have your new brand, it’s just a case of rolling it out across your business as we mentioned above in point number 8 or 9.

# Our customers are used to our old brand, why should I change it?

Your existing customer base may well be used to the way your old brand is and how it looks but if your current brand isn’t strong enough to attract new customers, your business could suffer because of this. As a result, you are not growing in the number of consumers. Using generic templates, you end up looking like hundreds of other businesses that use the same templates. Therefore you also stop looking towards a new audience or consumers with the generation to generations. The rebranding process should be seen as an opportunity to show your customers what makes your company different from other brands and why they should choose you.

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