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8 Best Strategies – How To Future Proof Your Business

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It’s important for businesses to be well- aware of the new opportunities that the 21st century has in store and make the best use of those by systematically incorporating them.

Growth is very crucial for any business as it acts as a catalyst for acquiring new assets, attracting new talents and better investment opportunities. Operations of the businesses will become stagnant unless they continue to grow. This can lead to inferior product or service quality standards, poor customer service, low job satisfaction, and a variety of other concerns.

Your company’s continued growth allows it to innovate, paving the path for new market prospects. The idea of anticipating the future and devising measures for limiting the effects of future shocks and pressures is known as future-proofing. In this article, we will discuss some of the proven strategies to future proof your business.

1. Ensuring a great employee experience 

It is very important for businesses to focus on employee experience and make sure that they are satisfied. Respect or regard in various aspects ranging from their viewpoints to their salary, can be a binding factor between a company and its employee. According to the LinkedIn’s Global Talent Trends 2020 report, 96% of HR and hiring professionals say that employee experience is becoming a very important factor in determining the success of businesses in the 21st Century.

2. Not solely depending on one aspect of your business for success.

Product line extension allows small businesses owners to sell more products to existing consumers while also attracting new customers who would like the new products’ distinctive features. You must limit your reliance on one aspect of your business to boost your chances of success. Consumers prefer having additional options, and line expansion allows the company to provide a variety of related products, thus it can be a successful approach.

3. It is more important to iterate than to always re-invent.

It’s not always about coming up with game-changing ideas when it comes to innovation.  Rather, small changes in your communications or operations plan can be just as effective in helping to generate enormous profits for your company and make it future proof.

Prototyping is a cost-effective way to enhance designs without having to undertake all the hard work and then discovering that the gap between what consumers claimed they wanted and what they really want is significant and expensive to overcome. Instead of re-inventing most often, rethink the past strategies that may fail to engage new customers.

4. Using People Analytics

People analytics, also known as workforce analytics, is the process of gathering and processing HR and organizational data into actionable insights that help you run your business more efficiently. Organizations can use people analytics to make data-driven judgments rather than making decisions based on personal preferences and preconceptions. According to the LinkedIn’s Global Talent Trends 2020 report, 55% of the companies claim that they still require help with people analytics.It is very important for businesses to be able to achieve this goal as this could boost the decision making process making it transparent, less time consuming, and cost effective.

5. Identifying and managing business risks 

Some hazards have the potential to destroy a company or at the very least cause significant damage that can be expensive to rectify. Risks that represent a threat to an organization’s operations should be identified. Locational risks such as fires and storm damage, drinking and drug abuse, technical risks such as power outages, and strategic risks such as legal compliance, data security, investment in research and development are all examples of these risks. Actuarial tables, risk assessment, insuring, and risk prevention strategies are essential tools for all businesses. 

A risk management expert can suggest an effective strategy that can include safety checks, employee training, space maintenance, equipment management, and the appropriate insurance policies keeping in mind the specificities of your business.

6. Considering the option of internal recruitment 

Internal recruitment speeds up the hiring process, boosts retention, increases new hire productivity, fosters loyalty, and even enhances employee morale. It also saves time and money on training because the internal applicant is already familiar with the organisation & its culture and they are Assets for your business. Carrying and promoting internal employees gives a clear view of future proof business.

7. Hiring a multi-generational workforce 

Having a multigenerational workforce can be very beneficial as each has its own set of work habits, expectations, and communication styles and thus could come up with diverse and unique ideas or problem solving methods. Employers who employ a multigenerational workforce can achieve their business objectives with regard to different target audiences in a better way and optimize the results.

8. Ensuring customer satisfaction.

One of the most crucial factors of consumer purchase intentions and loyalty is customer satisfaction. It also helps in differentiation, as a result, you can attract new consumers in competitive business situations. Systematic observations can help you identify unsatisfied customers, reducing churn, and increasing revenue.

# Conclusion

Finally, a future proof business requires companies to be more open-minded and resilient, as well as carrying out extensive research and making appropriate plans instead of just determining how to stay relevant up front.


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