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Most Effective Email Marketing Practices for 2021

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No wonder, email marketing is the best way to communicate with your audience but there are certain strategies you should follow to improve your chances of success via email marketing. One can feel intimidated by sending an email for the first time but if you follow some basic email marketing best practices then sending emails will not be so complicated or even scary.

When you go through this list of best practices for email marketing, you should not see guidelines about how many emails you should send, or how long your email should be, or the maximum length of a subject line. The truth is that, while these are all important questions, the answer to these questions is different for every company or vary from business to business. You can only reply to them with an email test (which is a best practice). 

No matter what your business is or what industry you are in, only a few best email marketing best practices can guide you to success. Let’s have a look-

  • Welcome email is one of the most effective messages to send. They help you connect with new customers. If you enter someone’s wrong email address, the welcome email will generate a hard bounce and then notifies you to remove it from the list.This helps keep your list good and also improves your email delivery.

  • In the middle of the week and the middle of the day, the shortest time to send an email is found. After much research, it is found that the best day and time to send your emails is 8:30 am on Thursday. The time can be different depending on business. 

  • Do email personalization which allows you to create more targeted emails that are out of the inbox. You should personalize everything from the subject line in your email to the actual email content.

  • Work on email segmentation which is a way of dividing your list into smaller and more targeted groups based on a particular criteria. When you select a segment, you can easily send more personalized and relevant content or offers based on such interests, geographical location, purchase history and items, and more.

  • Most emails require you to take some kind of action to call. This can be a CTA (call to action) button or hyperlink that directs your website to customers to read a blog, sign up for an event, or make a purchase. Other types of calls to action can have consequences for moving traffic to a physical location. Or, you can get creative with your CTA. Don’t feel like you can just use “click here,” “read more,” or “shop now”.

  • If you want to develop your email list then setting up a signup form on the landing page or Facebook page is a great way for you.

  • Email automation is a good option to save your time. It allows you to send the right message to the right people at the right time and without sending an email every time.

  • There is an important step for anyone before sending an email. Part of this process should be to send yourself an email to check once before sending it to others. I recommend setting up a pre-flight checklist, where you can check all the elements of your email, to make sure it is good to send and that it feels completely right.

  • A “reply” in the email message prevents the recipient from reacting and even rejects the email, which protects the can-span at any time. Instead, your automated emails come with a first name. (For example, jammy@mycompany.com) Your customers are much more likely to open an email if they know they were written by a human.

  • The less clutter your email has, the more conversions you will experience. Do not junk your email with two or three fonts or typefaces.

  • The cleanliness of your email list needs to be seen in addition to subtraction. By removing contacts from your list who have not opened your email in a particular period, you will get better open rates. Because you are sending only to customers who are really interested in your product or service. You also reduce the risk that an inactive customer will mark your email as spam, which may negatively affect your delivery rate. Your email list should be cleaned at least once every six months.

  • Question arises here, how do you know that your emails are working? By looking at the data. One of the most important email marketing campaign best practices is to understand usually how your emails are performing.

  • The most important email marketing performance data you should look for:
    1. Open Rate:- No. of Opened Emails divided by the number of delivered Emails. Example:- 400/850 = 47%

    2. Click Rate:- Unique Click Divided by Emails Delivered. Example:- 20/850 = 2.35%

    3. Delivery Rate:- No. of Delivered Emails divided by the number of Sent Emails. Example:- 850/1,000 = 85%

    4. Opt out:- Total Opt-outs divided by the number of Delivered Emails. Example:-  5/850 = 0.6%

  • Email campaigns depend on a healthy open rate, and if you’re contacting people whose information you bought – rather than earned from previous visits – you’ll quickly leave your email exposure.

  • Apart from these regular practices you can explore A / B testing, or “split testing”. This can be used to improve any of your digital marketing materials. In an email, this test effectively divides your recipients into two groups: Group A receives general information, while Group B receives information with a specific edition. This variation tests to see if your information was different.

We hope this article will help you to do better practices with your email marketing and explore the world with new experiments.


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