Procurement and Marketing Support (PMS) Scheme
Ministry of Micro, Small and Medium Enterprises (MSME)The Procurement and Marketing Support (PMS) Scheme helps MSMEs improve market access through trade fairs, exhibitions, vendor development, packaging, e-commerce and other marketing support.
Eligibility Criteria
- Must be a registered MSME (Udyam Registration mandatory)
- MSMEs aiming to expand market reach and branding
- Businesses participating in: Trade fairs, Exhibitions, Marketing and promotional activities
Benefits
- Trade Fair Participation Support: Up to ₹1.5 lakh (Metro / A-class cities), Up to ₹1.0 lakh (Class B / NER / J&K / Hilly states), Up to ₹0.8 lakh (Other cities)
- Event Organisation Support: Regional – up to ₹30 lakh, National – up to ₹40 lakh, International – as approved
- Packaging & Branding Support: ₹1 lakh (standard packaging), ₹1.5 lakh (green packaging), Support for branding and product development
- Marketing Infrastructure: MSME Haats (new) – up to ₹50 lakh, Upgradation: up to ₹20 lakh
- Vendor Development Programs: State level – ₹1 lakh, National level – up to ₹10 lakh
- Workshops & Seminars: National – up to ₹5 lakh, International – up to ₹7.5 lakh
- Awareness Programs: Up to ₹70,000 per program
- E-commerce enablement (e.g., ONDC integration)
- Barcode adoption support
- Assistance in public procurement and tender participation
- Support for GI-tag product marketing and retail development
- Capacity building through marketing workshops and training
How to Apply
- Apply through: National Small Industries Corporation (NSIC) or MSME Development Offices
- Register as an MSME (Udyam Registration)
- Identify relevant: Trade fairs, Exhibitions, Marketing programs
- Submit application for financial assistance
- Participate in approved programs
- Claim benefits/reimbursements as per scheme guidelines
Documents Required
- Udyam Registration Certificate
- Import Export Code (IEC)
- DSC / Aadhaar e-Sign
- Bank account details
- For Export/International Activities (if applicable): Export details (HSN code, destination country), Export order copy, Loan sanction letter
Important Disclaimer
We’ve simplified this scheme to help you understand it quickly. For the latest updates or detailed guidelines, you can always check the official government website.
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